MEDIA EXPOSURE & ONSITE SPECTATORS
TV & MEDIA
The European Truck Racing Championship not only has a huge following of onsite spectators and fans but also has significant exposure on the TV, print and social media.
Here are just some of the fact and figures from the latest ETRC Media Review for 2018 Season:
- 11 MILLION TV AUDIENCE
- 1,118 BROADCAST HOURS
- BROADCAST BY 96 CHANNELS GLOBALLY (INCLUDING SKY SPORTS TV, SPORT 1, SPORT 2, ARD, ZDF AND SWR)
- 702,484 WEB-STREAM VIEWS VIA THE ETRC WEBSITE
- ETRC FACEBOOK PAGE: 131,000 FOLLOWERS
- ETRC INSTAGRAM PAGE: 7,114 FOLLOWERS
News, features and stories about the teams, their drivers and the championship are constantly generated and distributed through a media mix including TV, classic media (magazines & newspapers) and social media (Facebook, Twitter, Instagram, YouTube, & Google Plus) .
The British Truck Racing Championship also has a significant following of fans and an exceptional media exposure as it is also available on Amazon Prime Video and Sky Motorsport TV.
In 2018 alone more than 700,000 spectators followed the British & FIA European Truck Racing Championships!
Many of our spectators are involved in or have connections to the Transport and Logistics industry, which means this is a fantastic opportunity for key players in the industry to showcase their products.
We are proud to say that there is always a family atmosphere in the paddock with lots of attractions and things to do for fans of all ages.